But ultimately it came down where we shifted our strategy very recently on ‘Shallow,’ for several reasons.
“To put the music out so far ahead of people being able to experience it how Bradley and Gaga intended them to experience it, up against the picture, would be underserving the experience.
“You really have to treat it like a living, breathing organism,” says Anthony Seyler, the EVP of film and TV marketing and licensing for Interscope. That was a last-minute decision - the longtime intention had been to hold even that till Oct. They did renege, slightly, on their hold-everything-back strategy, when they decided to release “Shallow” as a single one week before the film. And it really boiled down to the confidence in the film, confidence in the music, and let’s follow this vision all the way through.” “I don’t want to say ‘gamble.’ That was a big discussion. And so it was very important to give people a chance to take that in (in theaters) and then have the soundtrack hit. “This is a special film and the music is not just a soundtrack all the music is part of the story of the film. “There were a lot of discussions about how the marketing of the music would play out,” says Steve Berman, Interscope’s vice chairman -ongoing talksbetween the label (which is also home to Lady Gaga), the studio and the Cooper and Gaga camps.
5 release date also seeing some of the year’s most anticipated albums coming out, including new ones from Twenty One Pilots, Eric Church and Steve Perry, plus a strong second week from Lil Wayne.Ĭherry-pickers are also having their way, as seen on the iTunes digital singles chart, which on Monday was hogged by “Star is Born” tracks holding the first four slots, and six out of the top eight. This bodes well for its chart-topping prospects when final results for the week are announced, even with the Oct.
1 spot on iTunes, while the edition that has some of the dialogue from the movie slightly censored was at No.
Numbers won’t be in till later this week, but as of Monday night, the so-called explicit version of “Star is Born” held down the No. 1.1 Intro Cast 1.2 Black Eyes Bradley Cooper 1.3 Somewhere Over the Rainbow (Dialogue) Cast 1.4 Fabulous French (Dialogue) Cast 1.5 La Vie en Rose Lady Gaga 1.6 I'll Wait for You (Dialogue) Cast 1.7 Maybe It's Time Bradley Cooper 1.8 Parking Lot (Dialogue) Cast 1.9 Out of Time Bradley Cooper 1.10 Alibi Bradley Cooper 1.11 Trust Me (Dialogue) Cast 1.12 Shallow Lady Gaga, Bradley Cooper 1.13 First Stop, Arizona (Dialogue) Cast 1.14 Music to My Eyes Lady Gaga, Bradley Cooper 1.15 Diggin' My Grave Lady Gaga, Bradley Cooper 1.16 I Love You (Dialogue) Cast 1.17 Always Remember Us This Way Lady Gaga 1.18 Unbelievable (Dialogue) Cast 1.19 How Do You Hear It? (Dialogue) Cast 1.20 Look What I Found Lady Gaga 1.21 Memphis (Dialogue) Cast 1.22 Heal Me Lady Gaga 1.23 I Don't Know What Love Is Lady Gaga, Bradley Cooper 1.24 Vows (Dialogue) Cast 1.25 Is That Alright? Lady Gaga 1.26 SNL (Dialogue) Cast 1.27 Why Did You Do That? Lady Gaga 1.28 Hair Body Face Lady Gaga 1.29 Scene 98 (Dialogue) Cast 1.30 Before I Cry Lady Gaga 1.31 Too Far Gone Bradley Cooper 1.32 Twelve Notes (Dialogue) Cast 1.33 I'll Never Love Again (Film Version) Lady Gaga, Bradley Cooper 1.The decision to withhold the music certainly hasn’t seemed to spoil soundtrack sales.